Micronorma is studied by students of NSBE at the level of operations
August 2013

Micronorma formulated a protocol for the development of a case study conducted by students of the Nova School of Business & Economics.

Given the notoriety in the sector in which operates, Micronorma was selected to be a case study by students of the Nova School of Business & Economics.

This project lasted for about 4 months. The study focused on the executive decisions taken in the following areas:

  • Strategy - strategic positioning; bargaining power; competition;
  • Operations - layout; procurement model, outsourcing, cost structure;
  • Marketing - market structure and pricing; advertising / promotion; distribution;
  • Organization and Human Resources – incentives; organizational structure;
  • Finance - operating cycles; financial analysis.

Micronorma supported the students involved in this project, providing the necessary information and material, never compromising the confidentiality of some data of our customers and IDI projects partners. This type of research about Micronorma provided for the students an approach to the business world, and allowed them to apply the theoretical concepts learned to the reality. A perspective of different functional areas was given and also a real vision of what is the company's activity.

The collaboration with Universities and other institutions of the National Science and Technology System (SCTN) is part of the policy of Micronorma. This collaboration is not only at the level of strategic partnerships for the development of research projects, but also in promoting their approach to the business world.

You can check here some of the presentations (in PT) made by the students (click on the images):

- Strategy Report (topic A – Strategic positioning):

- Marketing Report (topic D – Distribution):


The students that produced this case study were:

  • Mariana Baptista
  • Alexandre Mendonça
  • Isabel Campos
  • João Pancada

The data collection, presentation and evaluation of the reports, in academic context, were developed during the months of March, April and May, and achieved an overall average of 17 values​​.